Leaders 2018: "Move towards new audiences (women, children, eSports)" (Nuria Tarre, CFG)

"Our growth must not only be geographic, but also move towards new audiences (women, children) and new businesses, such as eSports, in which we have invested in China, for example, to develop our audience," said Nuria Tarre, chief marketing officer of the City Football Group, at the 2018 edition of the Leaders Sport Business Summit, on...