Leaders 2018: "Move towards new audiences (women, children, eSports)" (Nuria Tarre, CFG)

"Our growth must not only be geographic, but also move towards new audiences (women, children) and new businesses, such as eSports, in which we have invested in China, for example, to develop our audience," said Nuria Tarre, chief marketing officer of the City Football Group, at the 2018 edition of the Leaders Sport Business Summit, on 10/10/2018 during the 2018 Leaders Sport Business Summit, organized at the VIP areas of Stamford Bridge in London (ENG), the stadium of Chelsea FC (Premier League).

"We made a non-traditional but relevant deal with Tinder. That brand has a young audience, and is a challenger brand. I admit it was surprising for some of the team but we also have a younger milleniel audience, and we want to do things differently. We are digital-first, so partnering with innovative companies makes sense," continued the director who manages the brand of the six affiliated football clubs of the group (see below), notably of which Manchester City FC (Premier League), in a panel discussion titled "Building Your Global Footprint".