Leaders 2018: "It makes sense for us to explore sport as a rights holder" (Alex Green, Amazon)

"Sport is a big part of our media mix, the content we offer, so it makes sense for us to explore it as a rights holder," said Alex Green, managing director Europe for sports and channels at Amazon Prime Video, at the 2018 edition of the Leaders Sport Business Summit, on 10/10/2018 during the 2018 Leaders Sport Business Summit, organized at the VIP areas of Stamford Bridge in London (ENG), the stadium of Chelsea FC (Premier League).

"We broadcast NFL Thursday Night Football, and the Bundesliga via an agreement with Eurosport in Germany, and the most interesting is what we do in the UK, where we have exclusive premium sports for Prime members at no additional fee, including tennis. The US Open 2018 was our first major exclusive broadcast, and tennis brings amazing value to the UK Prime offer," said Alex Green.

""Amazon everything starts with customers. Video entertainment plays a huge part, like with our 'All or Nothing' document series, which includes one around Manchester City Football Club (Premier League). In sport broadcasting, we have to progress humbly, step by step,…