Leaders 2018: "LaLiga, like the NFL, wants to grow sportainment'" (S. Lancestremere, Microsoft)

"We started with Real Madrid, and we were already working with Mediapro, so this (partnership with LaLiga) was the next logical step. So after working with those two entities in Spain, and also our big partnership with the NFL, our director basically talked directly with Javier Tebas, and the conversation went fantastic. LaLiga's interest's are...