Brasileirao Série A: Fanfoot (OTT/social network platform), acquires global media rights (€130m)

Fanfoot, the future OTT football platform on which fans will be able to interact, has acquired the global media rights of the Campeonato Brasileirao Série A (Brazilian first division), starting in the 2019 season, for a total of €150m (€130m), on 09/10/2018. The duration of the agreement has not yet been communicated.

The launch of the platform is scheduled for the beginning of 2019, according to Fanfoot, a startup from a joint venture between FanHero, an American social media technology company, and BR Foot Sports Media, a Brazilian media rights and marketing agency.

"Currently designed for soccer, the platform is the first in sports to combine the popularity and growing preference of live streaming with a built-in online social community across any device," said Fanfoot.

"High-quality video, engagement opportunities, unique content, special promotions and more" (Fanfoot)

• "Fanfoot is a social video platform delivering high-quality video, engagement opportunities, unique content, special promotions and more, all in one app:  
  • Games will be exclusively livestreamed in the app
  …