Boxing: Saul Alvarez signs record deal ($365m according to ESPN) over 5 years with broadcaster DAZN

The OTT platform DAZV has acquired the international broadcast rights for the next 11 boxing bouts, over five years, of the Mexican Saul "Canelo" Alvarez (28 years old), the WBA World Champion, WBC and IBO Middleweight, from Golden Boy Promotions, on 17/10/2018.

The contract would be the most expensive ever signed by a sports athlete, indicated DAZN, which did not communicate the exact amount. According to the US media outlet ESPN, the contract would be $365m (€317.5m).

This deal "translates DAZN's promise to revolutionize the way fans view the sport and marks the beginning of the end of the pay-per-view, which was traditionally the broadcast mode for the biggest boxing fights," announced DAZN.

• Oscar De La Hoya (45 years old, American), former world champion of boxing in six different weight classes, is the CEO of Golden Boy Promotions.
  • "Golden Boy" was his nickname during his boxing career.

"A real turning point for our company and the entire industry" (J. Skipper, DAZN)

• "We are delighted to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya.
• By…