Mexico: ESPN launches a channel dedicated to women's sports, culture and lifestyle

The ESPN Sports pay-TV channel has launched "espnW Mexico", in Mexico, on 14/10/2018. The channel will be "a global multiplatform brand dedicated to engaging and inspiring women through sports, offering total access to female athletes and the sports they play, takes fans inside the biggest events, and captures the biggest trends in sports lifestyle," announced ESPN, on 12/10/2018. espnW is a multimedia platform in the United States that was launched in 2010.

"espnW Mexico will serve as the brand umbrella and power content initiatives to engage and inspire women across ESPN’s linear, digital and social platforms. The brand will empower female voices and perspectives in the world of sports, feature a mix of inspirational, lifestyle stories around sporting events that matter to women, and provide more coverage of female athletes and women’s sports," said ESPN.

"For generations, women in Mexico have been breaking barriers in the world of sports - on and off the field. The launch of espnW in Mexico is a significant milestone for the ESPN brand and re-enforces our commitment to better…