FIFA: the global strategy for women's football will "advocate against gender discrimination"

"Although women's football has grown exponentially at all levels in recent times, the passion for and potential of the sport offers vast untapped opportunities. The launch of the FIFA Women's Football Strategy (document available to download) charts the course for how FIFA will work with all stakeholders to take concrete steps to empower girls and women, make football a sport for all and advocate against gender discrimination," said FIFA on 11/10/2018.

According to FIFA the strategy has three key objectives:

• "Grow participation:
Increasing the level of female participation in football all over the world is central to FIFA 2.0, with the stated goal of having 60 million players by 2026.

• Enhance the commercial value:
Shaping new revenue streams and optimising existing ones around women’s events will allow expansion of development efforts.

• Build the foundations:
Creating a more sophisticated women’s football ecosystem and encouraging leadership roles for women will modernise management of the game."

"FIFA's new global strategy for women's football charts the course for how the…