Leaders: "We experience a direct relationship with consumers through LaLiga TV" (J. Evers, LaLiga)

"The LaLiga TV app (OTT platform) offers consumers streaming of LaLiga 1|2|3, futsal, handball, etc. We experience a direct relationship with the consumer through it, we learn more about people than through a traditional broadcaster," said Joris Evers, chief communications officer at LaLiga, at the 2018 edition of the Leaders Sport Business Summit, featuring News Tank Football, at Stamford Bridge, home of Chelsea FC (Premier League), in London (ENG) on 10/10/2018.

Joris Evers was part of a panel on OTT broadcasting, along with Richard Young, commercial director of the UK audiovisual group Eleven Sports, and Ipsita Dasgupta, president of strategy and new ventures at Hotstar International, and of sports leagues at Star India.

"We launched the OTT platform HotStar (in Canada and the United States in September 2017) with live sports, mainly cricket and kabaddi (317 million viewers in India, second largest sport in terms of audience). We want to capitalise on the Indian diaspora with more than 40 million inhabitants worldwide, including 6.5 million in the USA, a population that is highly…