Leaders: "We experience a direct relationship with consumers through LaLiga TV" (J. Evers, LaLiga)

"The LaLiga TV app (OTT platform) offers consumers streaming of LaLiga 1|2|3, futsal, handball, etc. We experience a direct relationship with the consumer through it, we learn more about people than through a traditional broadcaster," said Joris Evers, chief communications officer at LaLiga, at the 2018 edition of the Leaders Sport Business...