Bundesliga: Eintracht Frankfurt to internalize its marketing activities from 01/07/2019

Eintracht Frankfurt (Bundesliga) will internalize its own marketing activities from 01/07/2019, according to the club, following a unanimous decision from the Executive Board and the Supervisory Board on 18/10/2018. The partnership with Lagardère Sports Germany (formerly Sportfive), exclusive media agency of the club since 2005, will end on 30/06/2018.

Eintracht Frankfurt launched a new call for tenders for its marketing and hospitality rights on 26/04/2018. "We are of the belief that it's now time for Eintracht Frankfurt to carry out its marketing activities independently and autonomously in order to be able to achieve the best possible financial results for the club," announced Axel Hellmann, member of the board at Eintracht Frankfurt, on 18/10/2018.

"This does not rule out the possibility of Eintracht Frankfurt awarding partial marketing contracts to third parties in the future. To this end, talks with Lagardère Sports and other companies are already under way," said the German club.

Bundesliga: Verimi (digital services), partner of Eintracht Frankfurt from 2018-19

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