Sportel: "Only 4% of over 25,000 rights holders produce live streaming content" (FeedConstruct)

"Right now, with the classic rights holder to intermediary to end user model, only 4% of over 25,000 sports rights holders produce live streaming content. Friendship is a platform which enables the rights holder to operate their own live-streaming content directly to the end user, without an intermediary," said Syuzanna Melkonyan, business development executive at Feedconstruct, a digital services company founded in March 2018 and based in Scotland, during the Sportel Monaco 2018 conference on 23/10/2018.

"The classic audiovisual content model means that rights holders give their rights to an intermediary for a fixed annual fee, and that's it. The rights holder does not actually know how much money the intermediary makes on their product, nor does the rights holders have access to the end user data, which is now integral in today's business environment," added Syuzanna Melkonyan at Feedconstruct, a brand of the BetConstruct company launched in 2011, which is a subsidiary of SoftConstruct, a digital and software services company headquartered in Kontich (BEL).

"Feedconstruct is a…