Sportel: "To sell TV rights, we sell not only a broadcast signal, but fan data" (J. Tebas, LaLiga)

"When we sell TV rights, we no longer sell just a broadcasting signal, but rather we tell our partners how many LaLiga fans are in their country, and what are the best ways to reach them. So we accompany our partners with this data that we have accumulated and analyzed over the last four years," said Javier Tebas, president of LaLiga, during the Sportel Monaco 2018 conference on 23/10/2018.

"We have three main pillars at LaLiga: 1 - data, or knowledge; 2- strategy, notably for our global fans; and 3 - product, specifically the TV product, the entertainment itself. All 547 LaLiga employees work with these three words in mind. 56% of our income is national, so (at 44%) it is obvious we need an excellent international strategy. And this is very difficult, because you need a strategy for every country. For Australia, for China, for the Indian sub-continent, these are all very different regions with very different fan consumption patterns," added the leader of the Spanish Professional Football League.

"So this data tool we have built with Microsoft is integral to everything we do. We own…