Sportel: "To sell TV rights, we sell not only a broadcast signal, but fan data" (J. Tebas, LaLiga)
"When we sell TV rights, we no longer sell just a broadcasting signal, but rather we tell our partners how many LaLiga fans are in their country, and what are the best ways to reach them. So we accompany our partners with this data that we have accumulated and analyzed over the last four years," said Javier Tebas, president of LaLiga, during...