MLS: clubs can market shirt sleeve sponsorship in an experiment over four seasons from 2020

Major League Soccer will allow its franchises to market a sponsorship space on the shirt sleeve from the 2020 season, indicated the North American league on 24/10/2018. "In addition to a jersey sponsor on the front chest of the uniform, clubs will also have the opportunity to secure a second sponsor on the right sleeve of the game jersey."

"The patch will replace and measure roughly the same size as the existing MLS logo (approximately 2.5 by 2.5 inches, or 6.3 cm2). The sleeve patch will be available for a four-year pilot program and only to clubs that have already secured a primary jersey sponsor," said MLS

"The sleeve patch is a premium opportunity for brands to be connected with our League and clubs in mutually beneficial ways. As our League continues to expand, and with more fans in the U.S. and Canada viewing our matches, attending our games, and engaging on social media, the visibility of the sleeve patches will be substantial," said Gary Stevenson, president and CEO of MLS Business Ventures.

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