Serie A TIM: AS Roma launches a chatbot on the messaging platform Facebook Messenger

"AS Roma (Serie A TIM) is delighted to announce the launch today of Botistuta, the club's new AI chatbot. The chatbot, named by fans in a recent poll on Twitter in homage to the club's Scudetto-winning striker Gabriel Batistuta, will operate on the Facebook Messenger platform," said the Italian club on 19/10/2018. AS Roma fans were responsible for naming the chatbot, via a poll on the social network Twitter, a reference to Gabriel Batistuta, former Argentine international and Roma striker.

"The club worked with British agency We Build Bots to create Botistuta with the goal of improving customer service in a fun way for Roma fans looking for information online. Designed to answer simple fan queries, with the help of Artificial Intelligence, Botistuta will become more sophisticated the more it interacts with fans," added the club.

"We're excited about the launch of the new chatbot. We've been working with We Build Bots, who are experts in this space, for a number of months on the project and we think it will help speed up the response time for many fans who are trying to find out…