eSports: Jian Zihao (CHN), Nike's 1^st ambassador, joins advertising campaign alongside LeBron James

Jian 'Uzi' Zihao, a Chinese professional eSports player and part of the "Royal Never Give Up" team on the League of Legends video game (published by Riot Games), has become the first eSports ambassador of the American equipment manufacturer Nike, on 17/10/2018.

The brand unveiled the partnership via the "Dribble &" advertising campaign starring Jian 'Uzi' Zihao alongside Chinese actor Bai Jingting and LeBron James (Los Angeles Lakers, NBA), for the promotion of a documentary series produced by the American basketball player entitled "Shut Up and Dribble" (three-episode series exploring the role of sports people in the United States' current political and cultural climate).

Jian 'Uzi' Zihao (21) is one of the most famous eSports players on League of Legends. Notably, Zihao won gold with China at the 2018 Asian Games in Jakarta, Indonesia, during the League of Legends tournament which was part of the "demonstration sport" category on 29/08/2018.

Nike: "Dribble &" promotional campaign with LeBron James and Bai Jingting