AFC Ajax: shirt sponsor Ziggo extends as a partner of Ajax eSports for the 2018-19 season

Ziggo, a Dutch cable operator, has extended as the main sponsor of AFC Ajax's (Eredivisie) eSports team, Ajax eSports, on 19/10/2018. The extension will be Ziggo's optional additional season, 2018-19.

As part of the partnership with Ajax eSports, Ziggo retains its visibility on club shirts and on the club's digital platforms. "Ajax eSports and Ziggo will organise online FIFA 19-tournaments for the fans under the denominator: 'Ziggo eBattle - Road to the USA'. Fans will compete against each other in order to get a spot in the Grand Final. The winner of the Grand Final will receive the ultimate prize to join Ajax eSports to Florida (USA) this January (2019)," said the club.

Ziggo extended its partnership with AFC Ajax by becoming the main sponsor of the club's eSports team on 10/04/2017. The initial contract, the first level in the sponsorship hierarchy of Ajax eSports, lasted for a year and a half, until the end of 2018, "with an optional additional year", specified the club at the time. The annual value of the partnership is €300,000, according to Dutch specialised media.

• Ziggo…