Ligue 1 Conforama: adidas extends as equipment supplier of Olympique Lyonnais until 2024-25

The German brand adidas has extended as the exclusive equipment supplier of Olympique Lyonnais (Ligue 1 Conforama) and "all of its teams" for the 2020-2025 cycle, announced the club, on 29/10/2018. adidas became an equipment supplier of Olympique Lyonnais for 10 years, or the 2010-2020 cycle, in July 2010. The value of the initial agreement was €8m per season.

"Under this agreement, Olympique Lyonnais will continue to receive from adidas, on an improved basis, during each sporting season, a minimum payment for a flat-rate basic financial service and royalties on sales of products bearing the Olympique Lyonnais and adidas brands, which may be subject to adjustments based on sales and performance results of Olympique Lyonnais in the French and/or European competitions in which it is involved," explained the club.

"As adidas' main sports marketing partner in France, Olympique Lyonnais benefits from the brand's sales and marketing strengths to contribute to the club's growing influence, both nationally and internationally," added Olympique Lyonnais.

"Our club needs a powerful and…