Premier League: Lavazza (coffee) becomes a regional partner of Arsenal FC and Liverpool FC in the UK

The Italian coffee brand Lavazza has become a regional partner and the official coffee partner of both Arsenal FC and Liverpool FC (Premier League) in the UK on 30/10/2018. The partnership between Arsenal and Lavazza will last a duration of three years (2018-2021), while the agreement between Liverpool and the coffee brand is part of a "multi-year partnership" of which the exact duration has not yet been communicated.

Lavazza has the status of regional partner, the third level in the sponsorship hierarchy of Arsenal FC.

Lavazza will see the Italian brand supply coffee at the Emirates Stadium (60,260 capacity) "as well as the London Colney training centre, Hale End youth academy and our staff administration offices," said Arsenal FC. Lavazza will also provide coffee for fans at Anfield Stadium (54,000 capacity). The Italian brand will also be present on LED signage at both stadiums and create content such as, advertising campaigns and experiences with the two clubs.

Lavazza: the partnership with Arsenal FC on video

Lavazza: the partnership with Liverpool FC on video