Bundesliga : South Korean tire manufacturer Nexen Tire new sponsor of VfL Wolfsburg for 2013-14

South Korean tire manufacturer Nexen Tire has become an official sponsor of VfL Wolfsburg (Bundesliga, GER) for the rest of the 2013-14 season, on the 27/12/2013.

Nexen Tire will appear on the LED advertisement boards at the Volkswagen Arena (30,000 seats) and on the club communications media. The South Korean company will also have access to the image of VfL Wolfsburg and the players for its own advertising campaigns.

The presence among the club's players of the South Korean international player Ja-Cheol Koo was a key element for the signing of this partnership with Nexen Tire. "Through the sponsorship of Wolfsburg and with the sponsorship of Eintracht Frankfurt we started last year, we will have a great chance to improve the status and image of Nexen Tire in the German market," said Jang-Hwan Lee, Nexen’s global marketing director.

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Nexen Tire

• Activity: Tire manufacturer
• Founded: 1942
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