Premier League: Indian electronics group Xolo official partner of Liverpool FC until 2018

Indian smart mobile devices brand Xolo has become an official partner of Liverpool FC (Premier League) until 2018, the club announced on the 06/01/2014.

Xolo becomes the first regional marketing partner of the club in India. The company will use the image of Liverpool FC for advertising campaigns in India and will offer exclusive contents on various products. The Indian group will also organise events with Liverpool’s Official Supporters’ Club and will offer to Indian fans the opportunity to win tickets to experience a home game at Anfield.

"We have millions of fans in India and we are committed to bringing the club closer to them," said Billy Hogan, LFC's chief commercial officer. "Liverpool FC are one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association. Through this association, we will seek to not only increase connect with the youth, but also drive growth for football in India," indicated Sunil Raina, business head at Xolo.

• Liverpool FC have opened an academy in India in January 2014, in partnership with DSK Shivajians FC…