50% of Premier League shirt sponsors are foreign companies in 2013-14

News Tank Football - Paris - Article #13277 - Published on

The Premier League is the league that attracts the most foreign sponsors with non-UK companies present on the shirts of 50% of the clubs in 2013-14. With €103.6 million, the total value of these contracts is also the largest allocation from abroad of the five major European leagues.

Seven Spanish companies are the main partners of Liga BBVA clubs in 2013-14 (out of the 13 clubs who have a shirt sponsor). However, at €9.5 million, these companies generate less than 12% of the league's total shirt sponsor revenues.

In Ligue 1, 37% of shirt sponsors are foreign companies and represent more than 73% of the sponsorship revenue. The Bundesliga is the league most supported by domestic firms, with 72% of the companies and 72% of the income.

Nationality of sponsors in 2013-14 - ©  NTF

Investments of the sponsors in 2013-14 - ©  NTF


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