Bundesliga: FC Bayern Munich launches a Spanish version of its online store

"FC Bayern Munich (Bundesliga) has today announced the launch of their Spanish language online shop as part of the German giant's strategy to better connect with fans in Latin America," announced the club on 05/11/2018.

"We have over 130 million followers in the Americas alone and over two thirds of them are native Spanish speakers. Last year's fan survey in the Americas showed that over half of the respondents felt it was important to have language specific websites and social media. We’ve responded by putting more resources behind Spanish language content and launching the Spanish online shop," explained Rudolf Vidal, president of the Americas at FC Bayern Munich.

"The online shop, which already exists in German and English, offers more than 1,200 products ranging from home goods to the latest kits. Services, including innovative digital shirt customisation, makes the fan experience much more enjoyable. Fans can expect a 4 working day delivery period directly from Germany via DHL (platinum partner of the club)," added Bayern Munich.

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