Bundesliga: Total (petrol) becomes a regional partner of RB Leipzig from the 2018-19 season

Total Deutschland, a subsidiary of the French oil conglomerate Total, has become the "official fuel partner" of RB Leipzig (Bundesliga) from 2018-19, on 07/11/2018.

Total has the status of regional partner, the third level in the sponsorship hierarchy of the German club. As part of the deal, Total is launching a RB Leipzig car-wash card, "soon to be available in limited edition at all Total service stations in the Leipzig (GER) area as well as in the two RBL club shops. With credit on the card, fans will be able to pay for a wash without going to the petrol station shop checkout and will be able to benefit from reductions of up to 25%," said the club. Total will also benefit from marketing activations at the Red Bull Arena (42,959 capacity) and visibility on signage at the stadium.

"With this new partnership, we can further enhance our partner portfolio and extend it to another area. Total Germany is the market leader in our region and therefore fits in perfectly with our partner philosophy. With the car-wash, a joint product is entering the market that offers our fans a great…