FC Bordeaux: "Develop a real branding project in Bordeaux" (F. Longuépée, president delegate)

"The vision of Joseph DaGrosa (co-founder and CEO of the American investment fund General American Capital Partners) is that the project will concern the entire club and its environment, and a real branding project must be developed. I learned from my experience at Paris Saint-Germain (Ligue 1 Conforama) that it is necessary to capitalize on one's environment and its assets. Bordeaux is a major city in Europe which deserves a big club," stated Frédéric Longuépée, the new FC Girondins de Bordeaux president delegate (Ligue 1 Conforama), at a press conference at the club's headquarters, alongside Joseph DaGrosa, the club's new owner, on 08/11/2018.

"The M6 group has finalized today the sale of FC Girondins de Bordeaux (Ligue 1 Conforama) to the American investment fund General American Capital Partners (GACP) for €100m," announced the French audiovisual group on 06/11/2018.

"I am very proud to introduce you to the new president of Girondins. We received a lot of top-level applications and Frédéric's came relatively late in the process, but we were impressed by his strategic vision for…