FC Bordeaux: "Develop a real branding project in Bordeaux" (F. Longuépée, president delegate)

"The vision of Joseph DaGrosa (co-founder and CEO of the American investment fund General American Capital Partners) is that the project will concern the entire club and its environment, and a real branding project must be developed. I learned from my experience at Paris Saint-Germain (Ligue 1 Conforama) that it is necessary to capitalize on...