LaLiga: G2 Strategic extends its consulting partnership with the Spanish league for the third time

G2 Strategic, a company specialising in "global sports business solutions", has extended its consulting partnership with LaLiga for the third time, on 07/11/2018. The length of the renewal for this partnership, which began in November 2016, has not been communicated. A second renewal of this agreement had previously been announced on 15/01/2018.

"The new agreement introduces several new initiatives designed to encourage the Spanish clubs to develop innovate strategies that adapt league policies and club business culture to evolving demographic trends. G2's work with LaLiga will emphasize appealing to a broader market, including women, families, Millennials and business," said G2 in a press release.

In addition the scope of work, according to G2, will include:
• "Facilitating new working committees, each with representatives of five clubs. The committees will focus on improving the fan experience and integration of new digital and technological tools.
• Working directly with nine clubs in an effort to demonstrate how its principles and strategies can be successfully adapted to increase…