Premier League: the first European football league to launch an app in Mandarin for fans in China

The Premier League has become the first European football league to launch an official application exclusively in Mandarin for its fans in China, on 09/11/2018. The application, available in Mandarin, is available on iOS (Apple) and Android (Google).

"Through the app, fans can access the latest Premier League news, interviews, as well as notifications for starting line-ups, goal updates and links to Chinese broadcasters showing Premier League matches. The app will also host the first authoritative Mandarin-language data hub for Premier League statistics, from individual players through to clubs," said the Premier League on 07/11/2018.

"The Premier League and its clubs have an established track record of engaging fans in China by bringing live matches and events to the region. Official Premier League content is already available via channels on Weibo, WeChat and Toutiao (from the Chinese group Tenecent) where the League has a combined following of almost four million on Chinese social media platforms," added the Premier League.

• The development of the was managed by two Chinese…