France: FDJ, the first European sports betting operator to become an official partner of the NBA

ParionsSport, brand of the French sports betting operator Française des Jeux (FDJ), has become an official and exclusive betting partner of the National Basketball Association in France, on 13/11/2018. This is the first time a European sports betting operator has partnered with the NBA.

"As part of this partnership, FDJ will be able to use the image of the NBA and its franchises for its sports betting and communication activities, will be able to offer its players and fans exclusive experiences during NBA regular season games in Europe and the United States, and finally will benefit from increased visibility and media exposure on all NBA digital platforms in France, including NBA.com, the NBA application and NBA social media, which will offer content dedicated to ParionsSport," said FDJ.

"The NBA will be promoted in the FDJ ParionsSport network of 27,000 sales outlets, as well as on ParionsSport digital platforms and social networks. In addition, FDJ will be able to display the NBA's official statistics on live matches and therefore provide one of the most competitive offers on the…