Bundesliga: Henkel Beauty Care to become partner of Bayern Munich until 2014-15

German brand of beauty products Henkel Beauty Care has become partner of FC Bayern Munich (Bundesliga) until 2014-15, the club announced during their winter training camp in Doha (QAT), on the 07/01/2014. Henkel Group specialises in household cleaning products, cosmetics and adhesive technologies.

The brand will be present on the communication media of Bayern Munich and on the LED screens at the Allianz Arena. In exchange, Henkel will use the club's image worldwide.

"We hope that this partnership will grow. Henkel is a leader in the cosmetics and personal care industry both in Germany and abroad," said Bayern Munich. "The strategy of FC Bayern is not limited to the domestic market," added Matthias Sammer, sporting director of the club.

 1/1

Henkel Group

• Activity: household cleaning products, cosmetics and adhesive technologies
• Founded: 1876, established in France since 1967
• Headquarters: Düsseldorf…