FC Barcelona: inauguration of the "Barça Experience" complex (museum, shop, academy) in Haikou (CHN)

FC Barcelona (LaLiga Santander) have inaugurated the "Barça Experience" complex, located in Haikou on the island of Hainan, in the south of China, on 18/11/2018.

The complex, the first of its kind opened by the Catalan club, includes a 4,000m2 interactive museum, a 900m2 megastore and an academy (in operation since summer 2017). The project was developed in partnership with Mission Hills Group, a Chinese company specialised in hospitality, sport and leisure, with whom FC Barcelona created a joint venture in 2017, for an initial 10 year period, renewable for 10 additional years. The cost of the Haikou project is estimated at €8m by the Spanish media.

"Barça are working with the intention of the first team visiting the facilities during their 2019 summer tour. The team have a preseason trip to China and Japan scheduled, as part of the globalisation and brand expansion strategy that forms part of the current mandate’s Strategic Plan," said the club.

• FC Barcelona Activity: Spanish professional football club Main partners: • Nike (kit supplier since 1998; €105m in 2016-17 and…