Nike: a commemorative shirt celebrating a 20 year partnership with FC Barcelona (1998-2018)

The American equipment manufacturer Nike is celebrating the 20^th anniversary (1998-2018) of its partnership with FC Barcelona (LaLiga Santander) with a commemorative shirt "featuring a stylish mash-up of every home shirt of the last two decades," announced the brand on 16/11/2018. The shirt will be available to purchase in store and on the Nike website from 21/11/2018.

"The limited-edition jersey, which will not be worn on pitch, fuses numerous iterations of the club’s famous stripes on the front, back and sleeves to evoke memories of the team’s many triumphs, nostalgia about legendary players and provide snapshots of iconic kits," said the brand.

Nike extended its equipment supplier contract with FC Barcelona on 20/05/2016. The Catalan club receives €150m from its partnership with Nike, which makes it the highest value equipment contract of the Top 5 European leagues. The agreement will cover a period of ten years, until 2025-26, according to Spanish media on 21/05/2016.

"The main challenge was ensuring all the previous shirts were represented" (P. Hoppins, Nike)

•

…