LaLiga: launch of a "roadshow" bringing the competition "closer to LaLiga fans all over the world"

LaLiga will launch, during the 2018-19 season, a "roadshow" entitled "LaLiga Exhibition" which will travel to different countries with the aim of bringing the league "closer to every fan all over the world," announced the Spanish league on 19/11/2018.

"This new concept consists of the creation of a LaLiga roadshow which will travel the planet and bring the competition's history closer to LaLiga fans the world over. LaLiga Exhibition joins other projects that were launched last season, such as themed restaurants in the LaLiga Lounge in Doha and LaLiga Corner, which is currently with 8 SportsBar in different hotels around the globe that are part of the Palladium chain (see below)," said LaLiga.

"LaLiga Exhibition" will be developed in partnership with the Spanish agency Krypteia Capital. The first leg of the tour is scheduled to take place in Mexico City, Mexico, in February 2019, before moving on to other "strategical regions over the coming seasons," added the Spanish body.

"LaLiga Exhibition will allow us to reach millions of LaLiga fans all over the world" (Oscar Mayo, LaLiga)

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