Formula One: Dugout (football platform), becomes a digital partner and offers prizes for fans

Dugout, a British digital and social platform dedicated to football, has become a digital partner of Formula One Group, indicated the American holding company and Formula 1 rights holder on 19/11/2019.

As part of this digital partnership, which begins at the Abu Dhabi Grand Prix (United Arab Emirates) from 23 to 25/22/2018, Formula One will allow fans to win two premium tickets for a 2019 Grand Prix, an annual F1 TV Pro subscription and official signed products. For its part, Dugout will offer signed shirts by Lionel Messi, Sergio Aguero (ARG), Neymar, Roberto Firmino (BRA), Cristiano Ronaldo (POR), James Rodriguez (COL), Mesut Özil (GER), Gareth Bale (WAL) and Eden Hazard (BEL).

"Formula 1 are always looking at new ways to engage both new and existing audiences and we've been really impressed with Dugout's unique positioning and access to the clubs, as well as its reach and offering to supporters," said Markek Borowik, senior customer marketing manager at Formula 1.

• More than 60 football clubs are registered on Dugout as of 21/11/2018 including:
  • FC Barcelona Activity: Spanish…