"Licensing and merchandising has unlimited growth potential" (B. Schwobthaler, Licensing for Growth)

"Unlike stadium capacity, licensing and merchandising (L&M) has unlimited potential growth, and particularly in international markets. This is where you have a lot of fans who are not able to go to the stadium, but who will still buy products if products were available to them. Or if products were in line with their needs or expectations," said Bruno Schwobthaler, founder and CEO of Licensing for Growth, to News Tank Football on 03/12/2018

Bruno Schwobthaler, the former senior vice-president EMEA of Warner Bros. Consumer Products, will be speaking about merchandising in sports at the 2018 edition of the International Sports Convention on 05 and 06/12/2018 in Geneva (SUI). Licensing for Growth and News Tank Football conducted a merchandising benchmark exercise as part of the presentation for this event.

"Licensing and merchandising is a major way to engage fans, especially abroad. For those fans that don't have the opportunity to go to the stadium but want to connect with a brand, being able to purchase a product is a way to connect. And the purpose of L&M, in a way, is to turn fans…