France: New Balance (equipment supplier) extends its partnership to LOSC Lille's eSports team

The American brand New Balance has extended its partnership to the eSports team of LOSC Lille (Ligue 1 Conforama), LOSC eSports, according to the club on 23/11/2018. "Thus, Luke 'Crafty' Craft and the future players will wear the equipment provided by New Balance during each competition," added the French club.

"Created a year ago (on 31/10/2017), LOSC eSports has quickly established itself as a major player in the European eSports scene on the FIFA video game. In its first season, the eSports division of the Lille club has won no less than four trophies. Since September, it is the Englishman LOSC Crafty who has had the honour of representing les Dogues on FIFA 19. By partnering with LOSC eSports, New Balance, whose fan community is well established throughout the world, will be present on all live broadcasts of LOSC eSports matches," said the club for which New Balance has been the equipment supplier since the 2016-17 season (see below).

New Balance becomes the third partner of LOSC eSports. Nacon, the video game accessories brand of the Bigben group whose head office is based…