Brazil: energy drinks Guaraviton to remain shirt sponsor of Botafogo in 2014

Energy drinks brand Guaraviton, property of Viton 44 group, has extended its partnership with Botafogo (Brazil), the club announced, on the 09/01/2014.

The Brazilian company will remain the Rio-based club's main shirt sponsor during the 2014 season. The logo is displayed 8 times on the club’s kit. Guaraviton and Guaravita drink brands appear four times on the sleeves but also on the back of the black and white shirt, as well as on the short.

Guaraviton has been supporting the club since 2011. During the 2013 season, the company paid € 5.2 million to appear on Botafogo's shirt. According to daily newspaper Rio O Dia, the deal is worth € 7,6m.

Viton 44 sales "have risen from 20 to 25% since 2011, and the beginning of the partnership with Botafogo," said Neville Proa, president of the company.

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Botafogo partners in 2014

Major partners:

• Puma (kit supplier)
• Guaraviton (energy drinks, main shirt…