Premier League: Aperol Spritz , property of Campari group, to sponsor Manchester United until 2017

Campari, an Italian group specialised in spirits, have announced a partnership with Manchester United (Premier League champion in 2012-13) with their brand Aperol Spritz on the 10/01/2014. The three-year agreement will run until the end of the 2016-17 season.

Aperol Spritz will be present on Old Trafford advertising pannels as well as on the communication media of the club, including their official website. Aperol will also be available in the hospitality areas of the stadium.

"Manchester United are widely recognised as the most supported in the world. This is a partnership that will deliver brand exposure on a massive scale. Similarly, Aperol is a brand that also embodies success, celebration and sociability. The natural fit between the two brands makes the partnership one that will bring continued success to both parties," said Bob Kunze-Concewitz, CEO of Campari Group.

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Campari Group

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