Eric Liedtke to succeed Erich Stamminger as head of global brands at Adidas Group

Eric Liedtke has been appointed head of global brands to the executive committee of Adidas Group, the German sports equipment group announced, on the 08/01/2014. He takes over Erich Stamminger, in office since 2009, who will officially leave the executive committee on the 05/03/2014.

"We are committed to giving our next generation of leaders more responsibility for the future of our group," said Herbert Hainer, CEO of Adidas, on the 08/01/2014. "Over the past years, Eric Liedtke has contributed to the extremely positive development of Adidas both in North America and globally. We are convinced that he will lead our brands into the next era of desirability, success and growth."

American Eric Liedtke joined Adidas in 1994. Since 2011, he has held the position of senior vice president of the "Sport Performance" department.