BKT: "The Coupe de la Ligue offers us visibility in the rural market" (L. Salmaso, BKT Europe)
"The Coupe de la Ligue offers us visibility, thanks to the big clubs (Ligue 1 Conforama), and also the possibility to meet the targets of our own market. The second division (Domino's Ligue 2) is very important because it goes down into the provinces, to the rural market which is where our target customers live and operate," said Lucia Salmaso...