Serie A TIM: Bioscalin (hair care) becomes a major partner of AC Milan for two seasons (2018-20)

Bioscalin, an Italian brand specialised in hair care and beauty products from the pharmaceutical company Giuliani, has become the official Hair Care Partner of AC Milan (Serie A TIM) for two seasons, from 2018-19 until 2019-20, on 03/12/2018. "This is the first sporting sponsorship for the pharmaceutical brand," said the club. The value of the partnership has not yet been communicated.

Bioscalin gains the status of "major partner", the second level in the sponsorship hierarchy of the Milanese club, and will benefit from visibility at the stadium and on the club's various communication platforms.

"This partnership opens a new chapter in the history of Giuliani and of the Bioscalin Brand, which for the first time enters the world of sports sponsorships thanks to the values the company shares with AC Milan: passion, innovation, fairness and team spirit. Values through to which it is possible to be successful both in sports and on the target market," added the Italian club.

Ivan Gazidis the new CEO of AC Milan

• …