Manchester United and Chevrolet, the largest shirt sponsorship contract in the world

News Tank Football - Paris - Article #13539 - Published on

The contract between General Motors' automobile brand, Chevrolet, and Manchester United (Premier League) will be the largest shirt sponsor partnership in the world, paying €51 million for 2014-15 season. The amount will increase by 2.1% each year to reach €58 million in 2020-21. This will be the most profitable shirt partnership in the history of football. Chevrolet will also pay €28 million for the 2012-2014 period, without being present on the shirt.

The 2013-14 partnership between FC Barcelona (Liga BBVA) and Qatar Airways is the largest current shirt sponsorship, at €32 million per year. Emirates airline, with Real Madrid (Liga BBVA), and Deutsche Telekom, with Bayern Munich, (Bundesliga) complete the top 3 of current shirt sponsor contracts - both valued at €25 million in 2013-14.

Manchester United is presently in 4th position with the insurance company Aon, which pays €23.4 million per year for the Red Devils' shirt sponsorship.

Top 10 shirt sponsors in 2013-14 - ©  NTF

  • 5 sponsors of the Top 10 are airline companies, including…

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