Brazil: food brand Sadia to acquire the naming rights to the Brazilian Cup until 2015
Sadia, a food brand specialising in fresh and frozen meat products, has become the naming partner of the Brazilian Cup until 2015, on the 08/18/2014. The competition will be known as the "Sadia Copa Do Brasil".
Sadia is a subsidiary of BRF group, as is the Perdigao brand, title sponsor of the competition in 2013. The brand will be exposed on the...
