Hyundai: Olympique Lyonnais agreement "a model partnership" for our other European Top 5 clubs

"The agreement between Olympique Lyonnais (Ligue 1 Conforama) and Hyundai is a model partnership and activation that has enabled the company to leverage its broader commitment at the European level with other clubs, and can serve as their 'Best Case'. This sharing of 'best practices' will continue," explained Vincent Bernard, marketing director at Hyundai Motor France, the French subsidiary of the South Korean car manufacturer, on 05/12/2018.

Vincent Bernard spoke with Rolf Faber, head of brand experience and sports marketing at Hyundai Motor Europe, at the end of a series of workshops organised at the Groupama Stadium with Hyundai's European subsidiaries and the various agencies involved locally (Pitch in the United Kingdom; Octagon in Germany; Lagardère Sports in France) to discuss Hyundai sponsorship and present everything that has been in place at Olympique Lyonnais for the past six years (initial agreement signed in August 2012).

"The trigger for this strategy with five Top 5 European clubs was the termination of our relationship with UEFA after Euro 2016 in France. We then…