LaLiga: IMG appointed as "exclusive commercial agency for global sponsorship agreements"

LaLiga has appointed IMG, a global leader in sports, events, media and fashion, as its "exclusive commercial agency for global sponsorship agreements", on 13/12/2018.

"The long-term deal will see IMG market packages to attract new global LaLiga partners. IMG and LaLiga will develop innovative sponsorship packages, taking advantage of the league’s content and technology to help promote brands. The agreement comes as LaLiga is experiencing rapid growth after embarking on an ambitious international expansion journey. The league is working hard around the globe to grow its fanbase and to fuel passion amongst existing fans. Additionally, LaLiga is committed to helping grow football around the world, as love for the sport in general generates fans for LaLiga", explained LaLiga.

"This agreement with IMG will certainly accelerate our international growth. IMG’s expertise combined with a powerful brand like LaLiga will create numerous opportunities for partners and for LaLiga", said Oscar Mayo, head of international development at LaLiga.