IOC: launch of an olympic store on Tmall (marketplace, China) with TOP partner Alibaba (e-commerce)

The IOC has launched in collaboration with Alibaba, a Chinese group specialised in e-commerce, "the first-ever Olympic store on Tmall, China's largest B2C marketplace for brands and retailers," announced the Committee on 15/12/2018.

"The Olympic store on Tmall will offer official products developed as part of three Olympic core licensing...