IOC: launch of an olympic store on Tmall (marketplace, China) with TOP partner Alibaba (e-commerce)

The IOC has launched in collaboration with Alibaba, a Chinese group specialised in e-commerce, "the first-ever Olympic store on Tmall, China's largest B2C marketplace for brands and retailers," announced the Committee on 15/12/2018.

"The Olympic store on Tmall will offer official products developed as part of three Olympic core licensing collections, aimed at engaging Chinese fans all year round. The Olympic Games Collection celebrates the upcoming Olympic Games and includes branded products from the Beijing 2022 and Tokyo 2020 Games, such as pins, apparel and other memorabilia. The Olympic Heritage Collection will feature products that include art and design elements from previous Games editions, such as postcards of historical Olympic posters, connecting fans and connoisseurs with the rich heritage of the Olympic Games. Finally, the Olympic Collection will target a young and active audience through unique branded products, mainly sports equipment and toys," said the IOC, which launched it's official store for Beijing 2022, on Tmall, in December 2017.

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