Scotland: Albion Rovers ticket revenue increased by 160% after the 'Pay what you can' initiative

A crowd increase of 125% (718 spectators), a gate receipt increase of 160%, and revenues from shops, drinks and sandwich increased by 165%, these are the stats of the League Two (Scottish 3rd division) match between Albion Rovers and Montrose (1-0 on the 12/01/2014), compared to the last home game between the two teams, on the 31/08/2013.

These...