Serie A TIM: Var Group (IT services) "exclusive digital partner" of ACF Fiorentina until 2022

Var Group, a subsidiary of the Italian information technology group SeSa S.p.A., has become the "exclusive digital partner" of ACF Fiorentina (Serie A TIM), "for four seasons until June 2022," as part of a "strategic partnership" that will see the company oversee the digital transformation of the club, announced Fiorentina on 27/11/2018.

"Starting with the match versus Juventus FC (Serie A TIM, 0-3, 01/12/2018), the Var Group brand will be present on the material that the players and technical staff will use during all training sessions and during the warm-up phase for official matches. Var Group will also be visible with its logo on the edge of the field of the Sports Centre and on the LEDs of the Stadio Comunale Artemio Franchi (43,147 capacity), as well as being the protagonist of innovative activations on the digital channels of Fiorentina," said the club.

"We were looking for a partner capable of understanding our uniqueness and of supporting us in the technological and digital evolution of our channels. Var Group has proved to be the ideal company with which to guide change and…