England: American distributor Fanatics enters a merchandising partnership with The FA until 2023

Fanatics, an American manufacturer, distributor of licensed sports products, has entered a merchandising partnership with the English Football Association (The FA) for five seasons (2018-2023) on 19/12/2018. "In the unpredictable world of international football, it will allow The FA the flexibility to align and tailor their retail offering with the action and results on the field," said the Association.

"The new five-year partnership, will see England fans provided with a greater range of products and broader availability wherever they are in the world, thanks to Fanatics' revolutionary model for the sports merchandise industry. The deal, which sees Fanatics granted the rights to manufacture official merchandise and partner products across a range of categories, will also see the company operate the official online England store and run all physical retail sites at Wembley Stadium (90,000 capacity)," added The FA.

Fanatics became the "official online retailer" of Chelsea FC (Premier League) on 01/09/2018, and will also become an official merchandise distributor of the German…