Argentina: with 50,000 sold, Boca Juniors pink shirt beats club record
Boca Juniors and kit supplier Nike have successfully marketed 50,000 replicas of their pink shirt for the 2013 season, which constitutes a club record sale for an "alternative" shirt, on the 15/01/2014.
Sold at a price of 62 euros, the shirts have generated €3.1 million for the club.
Upon its release in July 2013, the shirts caused considerable...