Japan: Meiji Yasuda (insurance) title sponsor of the first three football divisions until 2022

Meiji Yasuda, a Japanese life insurance company, has extended, with the Japan Professional Football League (J-League), as the title sponsor of the first three Japanese divisions (Meiji Yasuda J1 League, Meiji Yasuda J2 League, and Meiji Yasuda J3 League) "for four years from 01/01/2019 to 31/12/2022," announced the company on 14/12/2018.

Meiji-Yasuda, a company based in Tokyo (Japan) and resulting from the merger in 2004 between Yasuda Life and Meiji Life, became the title sponsor of the three Japanese professional football divisions in January 2015. Meiji Yasuda has been title sponsor of the Japanese third division since the creation of the league in 2013.

The extension is accompanied by a redesign of the visual identity of the first three Japanese football divisions from the 2019 season (see below).

J-League: new visual identity from the 2019 season