NFL: Caesars Entertainment becomes the first "Official Casino Partner" from 2019 ($30m/season)

Caesars Entertainment Corporation, an American hotel, casino and online gambling group, has become the first "Official Casino Sponsor" of the National Football League on 03/01/2019. This multi-year partnership will begin from the 2018-19 NFL playoffs, which began on 04/01/2019. Caesars will pay $30m (€26.3m) per season to the NFL, according to US media reports on 03/01/2018.

"Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft," said the North American league.

"Seven NFL clubs have relationships with Caesars Entertainment, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders and Philadelphia Eagles. These partnerships along with the new League deal are for the Casino category only and does not include sports betting, daily fantasy or hotels/resorts," added the NFL.

NFL: franchises authorised to sign sponsorship agreements with casinos since the 2018-19 season