Premier League: American fast food group Dunkin' Brands to partner with Liverpool FC

American fast food group Dunkin' Brands has partnered with Liverpool FC (Premier League), the club announced on the 16/01/2014. The contract includes at least the seasons 2013-14 and 2014-15. Dunkin' Brands is the parent company of both Dunkin' Donuts and Baskin Robbins.

Under the agreement, Dunkin' Donuts becomes the official supplier of coffee, tea and pastries, while Baskin Robbins will supply LFC fans with ice cream. The American group will be allowed to exploit the image of the club in their communication campaigns.

"Fans across the globe will benefit from this partnership as Dunkin' Brands look to expand their business in locations including the UK and Asia, bringing exciting partnership activation to new territories and ultimately helping to bring fans closer to the club no matter how far away from Anfield they live," said Billy Hogan, chief commercial officer of the club. "We look forward to working with Liverpool FC on a number of exciting marketing initiatives," said John Costello, president of global marketing and innovation for Dunkin' Brands.